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Why
Get a Web Site?
Market Economics.
How much would it cost to reach millions of people
via television, radio, or print? Millions! For a fraction of these costs,
you can reach these consumers on an international basis. If you have a
product or service to market, what other way can you reach a vast, untouched,
market of 120 million potential customers for the cost of a 4-color brochure?
Establish an international presence.
To prosper in the 21st century, you may need an
international presence. If you are a national company, the net will allow
you to go international. We truly live in an global village. You will
be amazed how many people will contact you from all over the world. You
may receive inquiries from the Middle East, Europe, South America or even
the Asia! Cyberspace is the market of the future.
Provide information immediately.
Post job opportunities, new and current locations,
products and services your business offers and update important information
with little effort.
Reach a niche market.
The net is predominantly utilized by wealthy, college
educated, and technologically proficient people. More than a third (36%)
surf the Web instead of watching TV at least once a day. The average age
of all web users is 33. If this is your market, you need a web site now.
The Internet is estimated to grow by at least 100% in the next two years.
Network.
Every business manual stresses that the most important
way to succeed is to network, network, and network. The Internet is the
world's ultimate networking tool. You should place your web address on
your business communication, magazine advertisements, trade journals,
and even your business cards. Every person who sees your Internet web
address is a potential client. Your web site should be an integral part
of your total marketing plan.
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