| What
is Spamming?
Spamming is a major concern on the World Wide
Web and threatens the existence of many worthwhile ventures on the Internet.
Spamming is flooding the Internet with bulk e-mail sent to advertise and
promote a product or service to people who would otherwise choose not
to receive it. If you choose to spam you'll endanger the continued use
of your ISP, possibly invoke legal action, and will undoubtedly be bombarded
with email from many angry people.
Spamming also refers to loading a web site with keyword terms and phrases
that have nothing to do with the site's specific content. Webmasters do
this to obtain higher than normal rankings on search engine listings.
This is a foolish way to increase the number of viewers a particular site
receives. First of all, if the site comes up high on a search query it
better contain information concerning what the viewer searched for. The
viewer may be lured into the site, but they will surely hit the back button
just as fast as they entered the site.
The following are some common spamming practices. If you choose to employ
any of these tactics the search engines will penalize you. NOTE: Be aware
that search engines are getting smarter every day.
- Repetition of keywords.
- Using colored text on same-colored background
to hide content.
- Keywords that do not relate to the content
of the site.
- Duplication of pages with different URL's.
If these spamming
tactics are used, the only success is in making the search engines look
bad. How often have you used a search engine and wondered why 9 out
of the ten results are either the same site or sites that have nothing
to do with your search? The anger you feel should be directed at the
designers who created the sites that appear at the top.
Here are some web sites that help
to stop spam
|
Cobalt
Philosophy and Design Techniques:
